Are digital influencers actually that important?
Everyone is getting a bit obsessed by Klout at the moment. It is easy to see why. Social media (or in fact social life) now has its equivalent of a golf handicap bringing with it the potential for...
View ArticlePeople trust strangers more than they trust friends?
Take a look at this article by Erin Mulligan Nelson published a few days ago in AdAge. Essentially it deals with trust and the so-called Millennial age group – i.e. those people who have most comfort...
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Why social media is made for people with mild personality disorders
One of the great things about the social digital space is that it allows people to cultivate their obsessions while benefiting society as a result. Before going any further, I should stress that there...
View ArticleSocial media and the shift of trust from institutions into processes
This is actually chapter 6 from my book. I have put it here in order to liberate it from a restrictive means of distribution – so it can operate effectively in the social digital space. The liberation...
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Connection: the most important C word in social media
As I have previously observed, there are a lot of Cs in social media (content, collaboration, community, conversation, consultant etc. etc.). However, I now think we are in a position to decide which...
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Why the tag (and tagging) will replace emails (and emailing)
Probably the biggest change to management practice in recent years has been the rise of email. Almost all forms of management, from review of information to actual decision making, take place within...
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What is local news? Can it exist as a form of media?
Two weeks ago I had just returned home from football training with one of my sons. As I got out of the car I heard some distant thunder-like rumbling. But the rumble kept repeating itself in a very...
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Must read: Haydn Shaughnessy on the new ‘creative’ economy
“A decade ago we were wondering what the Creative Economy might actually mean. Now we can see it: it takes the form of delegation of responsibility to individuals who have to find ways to cooperate and...
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Social media: the three (wise) tools
I am often asked about which social media tools to use. My stock answer is to say “the answer is never a tool, social media is not a tool-based challenge.” I then invoke the analogy of the carpenter...
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Marketing technology: it is confusing but it is going to be big
This post is a marker. It is post-it note that says “remember to watch this space and try and get your head around it because this is going to be big”. It also is an excuse to log what I think is a...
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